Dragon Balm - Single Product Business

MyDragonBalm is a pain relief salve that my close friend had perfected for many years.

With an incredible product already made; I produced all digital assets and the brand by myself.

I even came up with the domain name, Mydragonbalm.com.

The website is a lightweight WordPress site, using the boilerplate Underscores. With Gravity Forms and Squareup for ecommerce transactions. I get SMS notifications with Twillio when an order is placed.

All transacitional emails are sure to be delivered and accounted for with Mailgun for API email delivery. I used Bootstrap for CSS and set up continuous development using Gulp.js for efficiency.

For the product label, I rendered 3d mockups easily in Adobe Dimensions. So I got to test a realistic view, and were finally happy after practically 100 revisions.

All of the digital assets - photos, vector shapes, and working files are organized in the brand’s cloud. Already prepared for a future of growth and inviting creatives to collaborate.

Policies and disclaimers were a great deal too. I needed a privacy policy, terms of use, shipping policy, return policy, and FDA disclaimer. It also turns out, the only way I can refer to the truly organic product, is by saying “made with 100% organic ingredients”. That is, apparently, the law since the product hasn’t been USDA tested.

I launched an etsy store too, which was a breeze with my assets in hand - my ducks in a row.

I now have push advertising on these networks; Google, Bing, Verizon, Facebook.

Visit Dragon Balm’s Homepage or their Etsy store to see it in action.

This was my first time using 3D renders in production for a business, and Adobe Dimensions made it easy. Also the shape of the product was very simple, so I barely needed to do modelling. I suggested 3D for two reasons:

1. 3D is cheaper than professional photography. And after you have your models you can make as many scenes as you can think of.
2. I was already designing product labels, and 3D renderings were the most practical way to present them to the client.

I designed a few variations until I were happy with the result. Sent optimal files with percise dimensions to a label printing company.